aidg : interactive goodness.

The Things You Learn

In twelve years of finding my creative cadence, feeding a deep technological inquiry, encouraging my entrepreneurial conscience and understanding the human need – this is what I’ve learned as a creative and technological linguist:

Meaningful experiences do not have to be elaborate, but they must be clear, intelligent and create lasting thought or opinion
Great ideas can crumble easily if not built and executed skillfully
Good design motivates people, but motivation only inspires action when design is done better than the rest.
Technology moves too fast to make sense of alone. Used insightfully, not recklessly, it can make life better. Used without intention – it can cause more harm than originally intended.
Relationships require trust and time to live long. They are much stronger than you.

I’ve been driven to bridge business, design, technology and human psychology together to bring companies, products and ideas to life. I’ve created traditional campaigns, websites large and small, digital strategies on a global scale and have helped the little engine that could find it’s brand personality. I’ve built consumer programs and governmental brands, enabled word of mouth discussion and fostered brand-to-brand connections. It takes a strong combination and an equal balance of all to bring intelligent design and good execution to life.

This is what I know.

Peter C. Andrews – Creative Director. Digital Incubator.

Peter has over 12 years hands-on and high-level strategic experience in traditional design and interactive media. Has led teams and personally executed award-winning design solutions for consumer campaigns and cross-channel, integrated media programs for many large and small agencies, including Ogilvy and EuroRSCG.

Industry/Sector Experience:

Consumer
CPG
Healthcare + Lifesciences
Pharmaceutical
Educational
Non-Profit
Financial + Insurance
Government

Specialties:

Digital Influence and Interactive Strategy
Social Media Strategy and Creative Design
Direct Response, Online + Interactive, Email, Direct Mail
UGC Campaigns and Social Outreach
Viral/Rich Media Design and Animation Development
Branding and Visual Identity/Language Design

What Do, You Do here, Bob?

Take a look at the studio catalogue and see what we’re talking about.

Our idea is to transcend a dusty brand and propel them into their own spotlight—to make believers out of non-believers once again. We take forward thinking brands, and strengthen that very connection which gives them the fortitude to make substance out of vision. Our passion gives outlet to brands who see traditional marketing and advertising as a way to speak to their following, and turn that into a veritable army of discussion and followers.

At a\idg, we connect passionate brands, intelligent businesses, and inquiring souls—not by peeking outside the proverbial window, but by bum rushing all creative possibility. a\idg takes an integrated approach to strategically find creative solutions that make sense for your brand; sometimes gently, sometimes with assertion – always with conviction.

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