aidg : interactive goodness.

Welcome Home.

My idea is to transcend a dusty brand and propel them into their own spotlight—to make believers out of non-believers once again. I take forward thinking brands, and strengthen that very connection which gives them the fortitude to make substance out of vision. My passion gives outlet to brands who see traditional marketing and advertising as a way to speak to their following, and turn that into a veritable army of discussion and followers.

Check out some of my recent work:



guinness brewing : brand experience

Ah yes, a little Tale of Goodness…which just happens to be true. + more

guinness brewing : st. patty’s day promotions

Read all about it!! The Surge & Settle’s weekly newsletter started the buzz for St. Patty’s day. + more







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