guinness brewing : st. patty’s day promotions

← Back to the Portfolio

Read all about it!! The Surge & Settle’s weekly newsletter started the buzz for St. Patty’s day.

agency: Euro RSCG 4D
project: St. Patrick’s Day Promotions

the project was this: to establish a weekly campaign that ran for 6 weeks prior to Guinness’ flagship day. A weekly promotional and online microsite was setup as a weekly newspaper. Utilizing cross-promotional tactics outlining product sales, local events and other Guinness materials – we were able to strengthen the Guinness brand experience and drive online to offline sales.

guinness brewing : st. patty’s day promotions

Similar Pieces:

Check out a few similar projects in the portfolio book:

pepperidge farm: goldfish

pepperidge farm: goldfish

Goldfish™ = Whole Grain Goodness. A Brand Experience and User Engagement site (for kids big and small).

guinness brewing : st. patty’s day promotions

guinness brewing : st. patty’s day promotions

Read all about it!! The Surge & Settle’s weekly newsletter started the buzz for St. Patty’s day. agency: Euro RSCG 4D project: St. Patrick’s Day Promotions the project was this: …

New Balance: Rich Media Campaign

New Balance: Rich Media Campaign

Promoting the 100 year anniversary of New Balance – working with EuroRSCG 4d, we deployed a series of rich media ads that ran broadcast and online.  Titled “For the Love …

Global HIV Effect

Global HIV Effect

Educating the world. A CSR Report and Visual language rebrand.

New Balance: 100 Year Anniversary

New Balance: 100 Year Anniversary

Celebrating 100 Years of New Balance!

NFL Health and Safety

NFL Health and Safety

We know the NFL is tough – but do you know what they’ve been doing to keep the youth of America safe?