springsteen + the danny fund

Bruce Springsteen just supported the Melanoma Research Foundation by airing a PSA for the E Street Band’s recently passed keyboardist, Danny Federici. In support of this launch, we created a promotional website for both parent organization, the Melanoma Research Alliance and the Danny Fund to drive awareness and garner support for Melanoma research and development.

agency: Ogilvy PR / Feinstein Kean Healthcare
site address: www.dannyfund.org
project: Brand Awareness / Event Promotion

click the image below to check it out

The Danny Fund



Our idea is to transcend a dusty brand and propel them into their own spotlight—to make believers out of non-believers once again. We take forward thinking brands, and strengthen that very connection which gives them the fortitude to make substance out of vision. Our passion gives outlet to brands who see traditional marketing and advertising as a way to speak to their following, and turn that into a veritable army of discussion and followers.

At a\idg, we connect passionate brands, intelligent businesses, and inquiring souls—not by peeking outside the proverbial window, but by bum rushing all creative possibility. a\idg takes an integrated approach to strategically find creative solutions that make sense for your brand; sometimes gently, sometimes with assertion – always with conviction.

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