So I’ve been developing a Viral Interactive piece for, what we’ve proven in months of research, an innovative audience in the biotech/pharmaceutical space. Months ago – I pitched the idea of bringing viral interactive marketing to a B2B setting to one of our clients. The concept was easy – to engage key stakeholders and decision makers in the CRM / Drug Development space to spend time playing our game. The game: simple. Race your way through the most common turbulance found in the traditional drug discovery space and end up at the finish line faster, cheaper and more efficiently than any other competitor. the answer – an experience that fosters brand building, cross polination, competition and thought leadership platforms for our client.
visit website: The Aptuit Indigo500
here’s where we’re at: (click all images below for detail)
